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By Jasmine JaumeDec 7 2012
...ssible, but seems to have received a more laughing-at-them than laughing-with-them response. What to do: The advice to avoid this? Well, basically, use your brain. Spend time thinking about the timing, content and tone of the campaign. Consider how your fans will respond, but also how those who aren’...
By Kit SmithJun 20 2016
...oning was previously expressed, it was through one-way communication – billboards, TV spots, and the endorsement of sports stars that were uncontactable. Now, connected devices mean friends influence each other through sharing, branded content is much more interactive, celebrities can be reached dire...
By Giles PalmerJun 20 2008
...y erode end user confidence in the system. The one-hop mis-classifications (negatives which are actually neutral for example) are often more subtle in nature and as you can see from the human experiment, there is a large margin for disagreement. Different problem domains Another issue is what kind of...
By Joel WindelsFeb 26 2013
...in pseudo-real time. Note: the fast-moving world of social means that these stats aren’t necessarily completely up-to-date, pester Gary Hayes to make a newer version if that’s what you want! ...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
