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By Emma DunnJul 29 2014
...the video spread across the internet through word-of-mouth. Triggers (the right!) emotions A lot of marketers aim to make content that resonates with the user on an emotional level, but specifically it is emotion that causes a high arousal response, like amusement, anger and fear, that entices peo...
By Matthew YeomanSep 26 2014
...ou may not guess what they are. Examples include “brain,” “concussion,” “BOOM,” and “lesbian.” The usual four letter offenders are also blocked. Many users have complained that they can’t use these words, but this is EA’s baby and we’re going to have to play with it according to their rules. At the e...
By Will McInnesNov 10 2015
...owledge bomb. We’ve allowed data to reside in left-brain land. Cold, inert, factual, emotionless, data. The works of Edward Tufte, and David McCandless’ Information is Beautiful (among others), along with data journalism, have helped to change this. They have helped conjure visual stories from data a...
By Toby A. A. HeapsApr 22 2015
...eople have good information and a sense of shared community, anything can be accomplished. With this in mind, at the encouragement of Farhan Laji, we combined the green Spidey sense of Corporate Knights, a publisher of green rankings since 2002, with Brandwatch’s team, led by Nick Taylor, to distil t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
