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[New Report] State of Social 2025

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blog article

4 Crucial LinkedIn Features Every Business Should Have

Marketing

By Elizabeth VictorJul 23 2014

...ific regional audiences. 4/ Ask for Reviews and Recommendations Reviews and recommendations drive social interactions and conversions online more than company advertisements or messaging. Oddly enough, it is a rather simple concept because most of the time when a company asks for reviews or recommend...

blog article

Social Selling: How to Increase Sales on Social Media

Marketing

By Kit SmithMay 11 2016

...to pay more, and raises the likelihood of them recommending the company. The real advantage is that good customer care isn’t just about placating angry customers, but providing a touch point for customers with such value that they recommend the brand. In addition to traditional social media influenc...

blog article

Facebook Trends: 7 Predictions on What to Expect in 2016

Marketing

By Kit SmithDec 1 2015

...y reports show M using comparison and peer review sites to provide recommendations, highlighting the importance of these sites and the need to engage with reviews. In the future, we could see Facebook relying on its own data to ascertain whether a brand is trustworthy or not. Facebook already has rev...

blog article

Searching For The Meaning Of Life Using Social Media Data

Online Trends

By Jack MulhollandNov 6 2017

...the most definitive answer to my search. https://www.instagram.com/p/BYfoKQaB7Op/ A rather more existential solution to the problem is this one, that empowers the user to give life their own meaning. So if binge watching TV in your pants whilst eating hotdogs at three in the morning is your kinda th...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.