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[New Report] State of Social 2024

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blog article

Advertising Everyday Products – Just How Do Savvy Brands Differentiate Themselves?

Marketing

By Natalie MeehanJun 5 2014

...the cool things we looked at in the report. It’s free to download – you can get your copy here, or click the fancy button below. While you’re reading that, I’m off shopping. All this talk has reminded me I’m out of moisturiser – I might just pick up some of that Dove stuff everyone’s harping on abou...

blog article

How to Identify Market Trends Online Using Tools and Resources

Marketing

By Kit SmithJan 19 2017

...with social intelligence The above tools are all free, but free tools come with limitations. The first is that you are going to have to wade through a lot of cat videos before you find anything relevant to your industry. Maybe that’s a plus for you. It’s certainly not productive, though. Using a soc...

blog article

Research: Analyzing the Twitter Buzz of TV Shows on Gambling

Marketing

By Joakim NilssonAug 17 2015

...he exposure a gambling company was getting on free-to-air TV, here is the breakdown of how the viewership reacted. What could TV networks learn about how their content is being perceived from social media? Quite a lot. The final episode of the series provoked many reactions, much criticism and some p...

blog article

What IS Social Media Monitoring? Answers to Common Questions and Misconceptions

Marketing

By Jasmine JaumeFeb 20 2013

...ls out there (note that some of these may have out-of-date information now – it’s a fast changing market – but they should give you a good idea of the tools available): WebLiquid Social Media Monitoring Tool Buyer’s Guide A Comparison of Social Media Monitoring Tools The Guide to 88 Social Media & Mo...

blog article

Tech Spotlight: From AI to AR, Emerging Tech Will Transform How We Collaborate

Marketing

By Natalie HolmesMay 26 2017

...ans, for example, use Google Glass to access hands-free assembly instructions, and DHL’s order pickers use smart glasses to speed up the process by scanning barcodes, significantly reducing human error. Warehouses and factory floors are one thing, but can this technology really have a place in the of...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.