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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Reputation Management: How The Professionals Do It

Marketing

By Marcus BeardFeb 10 2015

...se Chevy tracked saw their mentions come in minute-by-minute and responded immediately. Set up automatic alerts. Crises don’t always happen during office hours. In fact, they’re much more likely to happen when everyone’s away from their social media command centres. By having alerts automatically sen...

blog article

5 Tips for Better Data Storytelling

Uncategorized

By Ksenia NewtonJan 5 2023

...How to tell a story with social data and analytics? These 5 essential tips will help marketers and insights professionals become better data storytellers....

blog article

React: A Social Data Analysis of the Fiercest Bees in The Beyhive

Online Trends

By Gemma JoyceMay 6 2016

...d has appeared in another of our influential super-fan account lists, coming in at number 3 for Twitter’s most powerful Harry Potter fans. It turns out she’s also a big fan of Queen Bey. When Beyonce says “YOU KNOW I GIVE U LIFE” my soul literally leaves my body — Rowan Blanchard (@rowblanchard) Apri...

blog article

The Lifecycle of a Hijacked Hashtag and What It Means for Your Brand

Marketing

By Sarah BarberMay 23 2014

...way you didn’t intend. In Coulter’s case, quick research would have shown that posting hashtag-sign selfies practically begs for photoshopped parodies. After all, the social media community flexed its muscles with Michelle Obama’s #bringbackourgirls photo only days earlier.   2/ Be Specific   With th...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.