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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

How Freestyle Interactive use Brandwatch for Social Landscaping

Marketing

By Dominick SoarNov 14 2011

...alsh – a Community Manager at Brandwatch’s client Freestyle Interactive, a Top 30 full-service digital agency with offices in the UK and France. Freestyle offer strategic consultancy, creative design, technical build and customer engagement across a range of digital channels. Here, Sean talks us thro...

blog article

Power and Simplicity: Introducing the New Query Wizard

News

By Jasmine JaumeMar 15 2016

...interested in such as job, real estate and second-hand adverts, profanity or competitions – and these are available in English, German, Spanish, Portuguese (Brazilian), and French. You simply tick which you want to exclude and they’ll be removed automatically. You get all the power of Brandwatch wit...

blog article

How to Measure Paid, Owned, and Earned Media

Marketing

By Kit SmithJun 30 2016

...understand the channels that are contributing to downloads, sign-ups, demo requests and so on. While you can track traffic that comes from social media, separating owned from earned can be tricky. Nonetheless, by studying the owned vs earned mix, you can improve your content to increase your effecti...

blog article

10 Practical Applications for Social Data

Marketing

By Kit SmithNov 10 2016

...o become part of the conversation. Social media research Conducting social media research is a broad topic, but can provide a variety of actionable insights that don’t fall neatly into one particular category. Undertaking an exploratory analysis of your audience or the wider audience around your indu...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.