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Two-thirds of CMOs are now responsible for customer experience, according to MediaPost. Learn how to report on your most important benchmark. As marketing teams become more accountable for improving customer satisfaction, CX is the most important benchmark your team needs in 2018. In this guide, lea...
Any marketer will agree that Instagram is far too popular to ignore. So, the question is not if, but how to effectively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In th...
We spent two years analyzing 6 billion emojis shared on Twitter to find: How Trump caused the use of 😡 emojis to grow by 22% The most negative countries and cities in the world 🌍 Brands and industries that generate the most anger 😤 Why the use of sad emojis grew by 100% last year 😢 The most popular...
...r the last 50 years and mixing it with modern day social listening technology. The report not only helps marketers notice where they've gone wrong, but also highlights tangible ways to improve." Matt Navarra - Director of Social Media, TNW Brandwatch helps thousands of marketers avoid common mistakes...
Marketing teams are increasingly expected to do it all. In today’s digital world, if a marketer isn't a brand manager, a data analyst, and a customer experience expert, they're missing the mark. In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five k...
Learn from millions of consumer posts on social media to discover the latest changes in consumer behavior. You’ll read about: Consumer attitudes towards the cost of living crisis and buy now, pay later Consumer technology trends, including concerns about data privacy How diversity and inclusion impa...
...ting strategy? This free guide will show you how emojis are more relevant than ever in pop culture, and how you can use them to stand out on social media. Why do you need emojis? How can you incorporate them into your marketing materials? Read on for emoji marketing tips....
...l ways of measuring NPS How to blend the datasets to get the context behind your Net Promoter Score Step by step, how to generate your own social Net Promoter Score that can be accessed instantly Social + NPS: How to Move Towards a Holistic View of Customer Advocacy...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.