Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Iris VermerenJan 16 2015
...bile is no longer a secondary screen. It’s fast becoming first-choice channel! ‘Mobile aware’ should be ‘mobile first’ in 2015. Try to think about all the ways your social presence can cater to the mobile user. Big platforms have already been doing this, with Facebook creating its separate Messenger...
By Meghan GreeneJan 20 2015
...uently, followers are indirectly chattering about companies. To see the conversation use Social Searcher and you can see what is being said about your company on Facebook, Twitter, or Google +. From that display you have the ability to interact directly with your consumers and create genuine conversa...
By Kristian BannisterFeb 26 2018
...e reliability of sentiment analysis. Users will become more comfortable with the idea that the automatic analysis of individual text material is hard to match human performance. The insight that can be gained from large datasets (millions of Tweets) will overshadow the concerns about reliability at a...
By Marcus BeardJan 27 2015
...hey did: Gained a competitive advantage with an at-a-glance industry snapshot. What they used: Brandwatch Vizia There’s no room for messing around when money’s involved. Moneygram aren’t the sort of company that need to look cool on Instagram or draw thousands on Vine followers, but they do need to s...
By Phill AgnewFeb 3 2015
...ary 2, 2015 WeatherTech‘s aged, predictable, pitch-like commercial did nothing to interest the audience: I’m buying Weather Tech for my car, because if they can afford a commercial that boring during the #SuperBowl, they must be really good! — Chuck Nice (@chucknicecomic) February 2, 2015 Fiat Chrysl...
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