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[New Report] State of Social 2024

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blog article

21 PR Tools SEO Practitioners Need to Use in 2016

Marketing

By Siobhan McGintyNov 16 2015

...r_cta type=1 url=”https://www.brandwatch.com/guide-pr-measurement” button=”PR MEASUREMENT” title= “Uncovering insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/05/EN-Thumbnail.png”] Download the guide to learn more.[/bw_banner_cta] Siobhan from HubSpot tells us exactly which tools S...

blog article

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Marketing

By BrandwatchFeb 26 2022

...ight? This guide highlights essential marketing research to help you avoid common mistakes. Read it to discover: The experiment that increased jam sales by 100x ? How Ben & Jerry’s improved online ads by 25% ? The advertisement that 1/3 of consumers hate ? How LateRooms converted 30% of its social en...

blog article

Online Reputation Management in the Financial Services Sector

Marketing

By Chelsea FearFeb 12 2014

...channels, forums are a cornerstone of digital peer-to-peer advice and reviews and thusly should not be overlooked. With personal finance being a topic which concerns most and worries many, it is unsurprisingly a matter regularly discussed on consumer rights and advice forums. Brands can develop strat...

blog article

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Online Trends

By Gemma JoyceApr 16 2018

...url=”https://www.brandwatch.com/case-studies/jack-in-the-box/” button=”GET THE CASE STUDY” title= “Exceptional influencer marketing” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb.png”] Find out how Jack in the Box does it.[/bw_banner_cta] As a huge UK pub chain decides to scrap...

blog article

Product Update: Author Groups, Historical Rules, Farsi & More

News

By Joel WindelsJul 3 2012

...t and PeerIndex info in the tool, our extensive in-app metrics and a forthcoming influence scale, we really believe there is no better place to track and measure influencers and Authors Groups add yet another layer to the onion. The Author Groups feature builds upon the Authors component we added ear...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.