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By Sean CampbellMar 9 2017
...-driven reason for that too. If they specifically comment on competitors, there is a reason why. Inviting sales to the stakeholder team should be common practice. It’s in your company’s best interest to make it mandatory. You’re guaranteed to get insights that will help shape your study in positive w...
By Hannah TregearApr 4 2017
...team is a group of world-class researchers with a combined 40 years of experience in analyzing social. Their experience working with hundreds of multinational organizations equips them well to answer any business question. After the research had been delivered to Solar Impulse, we spoke with Vincent...
By Jillian NeyApr 28 2016
.... I found this example some years ago, it’s quite comical but succinctly communicates the need for psychographic variables in persona modelling (thanks to Dr Gentsch). Demographically speaking, these two people appear similar. They are famous people; do you have any idea who they may be? What if I to...
By Kit SmithJul 11 2016
...example comes a PR perspective: using social as a communication channel that complements traditional methods. If the company has the need to issue a product safety warning, it can boost that message by contacting customers directly, in alignment with traditional press methods. Recently, Toshiba has b...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.