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[New Report] State of Social 2024

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blog article

Innovation at the Intersection of Fashion and Technology

Marketing

By Emma ShanahanMay 26 2017

...tive in their skincare and health regime. https://www.instagram.com/p/BUUhk2klVa5/ VR meets advertising How many perfume ads have you seen in your lifetime? How many can you remember? Thought so. Charlotte Tilbury wasn’t taking any chances with the launch of her debut perfume, Scent of a Dream. She c...

blog article

Marketing: Transitioning from Customer Service to Customer Engagement  

Marketing

By Peter DavidsonFeb 12 2016

...tomers want to know as much as possible about the business they are dealing with. Businesses want to know what the customer is thinking about their business. When customer engagement is used and with the help of cloud based phone systems, it is easier for everyone to communicate and share information...

blog article

Driving Social Maturity: Proving the Value of Social Intelligence

Marketing

By Paul GiardinaOct 18 2017

...digital or social as an important piece of their business outcomes? Present social data as just that – data. Ask them if getting direct, unfiltered feedback from their customer and market would be an important data set for them to help guide them in their decision making. I think it is important for...

blog article

How to Bring Shopper Marketing Into the Online Shopping Experience

Marketing

By Kit SmithAug 5 2016

...em is both rational and convenient. This is why e-commerce sites present similar items. There will be themes within a basket: gadget lover, health-conscious eater, shopper on a budget. Exploit related products to increase success. Understand your brand’s associations Social intelligence is a particul...

blog article

5 Ways to Offer a Great Digital Customer Experience

Marketing

By Emma ShanahanAug 9 2018

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.