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blog article

Energy Providers: Tips on Leveraging Social Analytics for Consumer Insights

Marketing

By Kit SmithNov 12 2015

...ve and switching between energy providers could become commonplace. As companies are required to improve reputations and innovate to better stand out, those who use social analytics to research and market to their audience will be best placed to grow in the new marketplace. [bw_banner_cta type=2]Burn...

blog article

React: The Force Awakens and Sends Twitter into Meltdown

Uncategorized

By Gemma JoyceDec 17 2015

...heir excitement in getting into movie theatres to experience the spectacle for themselves. Unsurprisingly, nearly 90% of sentiment-categorized tweets have been positive. It’s Twitter’s equivalent of rapturous applause from across the galaxy. Tweets by @BW_React Follow @bw_react for more hot data stor...

blog article

Research: An Investigation on How Making a Murderer Made its Mark

Online Trends

By Jessica HammersteinJan 26 2016

...wever, no individual drove more anger or negative comments than Len Kachsinsky, Dassey’s first lawyer. Audiences responded very negatively to Kachinsky, most often commenting on thoughts that he handled Dassey’s case poorly and calling his professional integrity into question. Negative mentions again...

blog article

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Marketing

By Joel WindelsFeb 1 2016

..., and has over two million employees worldwide. A common challenge for companies like Walmart concerns the impossible-to-avoid emergence of social media. Data derived from social media and online conversations, and just what firms are supposed to do with it, has been one of the most disruptive themes...

blog article

React: The Biggest Announcements From Mobile World Congress 2016

Online Trends

By Gemma JoyceFeb 25 2016

...ion). Meanwhile, perhaps unsurprisingly, tech and business lovers were the most prolific commenters.   Are you a journalist looking to cover our data? Email react@brandwatch.com for more information.     [bw_banner_cta type=9][/bw_banner_cta] Samsung swept the floor at MWC 16, as Brandwatch analyzes...

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