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By Chelsea FearFeb 20 2014
...n this. That is why events such as the Customer Experience Exchange are necessary because sometimes it comes down to realigning priorities. Our recent report on financial services dives into this topic in greater depth with a focus concentrating on customer services. You can download this report he...
By Kit SmithAug 4 2016
...ckage late. To the customer’s neighbour. Damaged. Community Building an active community means you are part of the conversation around your brand. In addition, by connecting customers you can foster an ecosystem where customers assist each other: sharing, learning, recommending, and engaging. Influen...
By Kit SmithSep 22 2016
...their experience. They are also more willing to recommend the company, and to pay more in the future. Building brand values Social listening can be used to discover the brand associations consumers have with your brand. Segmentation of the data can also unearth the topics and values matter to your cu...
By Dinah AlobeidSep 17 2015
...fives steps to digital disruption are: Design new experiences and outcomes Develop a culture of digital DNA Apply new business models and tech to existing infrastructure Move from cut to data-driven decisions Co-create and co-innovate with new partners. Bound for INBOUND 2016? With dates are set for...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.