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[New Report] State of Social 2024

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blog article

Guide: How to Use Social Media to Change the Way You Recruit

Marketing

By Will BridgesJul 15 2015

...ok or Twitter to advertise jobs and find candidates, they are good places to enhance your search and open up roles to a different, perhaps more varied, audience.   [bw_banner_cta type=3 url=”https://www.brandwatch.com/careers/”] We’re recruiting, too. Check out our roles [/bw_banner_cta] Reach a wide...

blog article

Social Business Strategy: 2017 Will Be About The Experience

Marketing

By Joakim NilssonDec 14 2016

...ecially when it comes to crafting content Deliver experiences Coming back to the high ambitions and philosophy; brands need to come to terms with that delivering great experiences is not always the cheapest form of communication. It has to cost money and it can’t be seen as a cost center (think: cust...

blog article

Interview: Lauren Perkins on Building Success in the Startup Marketing World

Marketing

By Ruxandra MindrutaOct 4 2017

...If you get a rock star with the right work style, compatible communication, relevant experience, and who really believes in the company, that is a key thing that any team needs, marketing or otherwise. Which are the key skills a successful CMO needs to have today? You also need to be able to uncover...

Case Study

American Airlines

blog article

Commentary: Social Media Compliance for Financial Advisors

Marketing

By James LovejoySep 28 2015

...A, if a social media communication “constitutes a business communication,” then the firm is required to keep records of it. Tools such as SocialWare, Actiance, Smarsh and RegEd provide relatively simple ways for compliance officers to record social media communications. Social media compliance guidel...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.