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[New Report] State of Social 2024

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blog article

Commentary: Go Beyond Customer Service – Use it as a Marketing Tool

Marketing

By Joel WindelsFeb 17 2016

...sses happen. Adding value means you don’t have to compete on price, and competing on price is a zero sum game – the winner also ends up a loser. Loyalty on price is shallow; loyalty on value is deep. All brands should be seeking to add as much value as possible. A critical component of using customer...

blog article

React: Is the World Actually Ready for a GoPro Quadcopter?

Online Trends

By Marcus BeardAug 19 2015

...p for a camera of its quality. Most of these GoPro-to-drone solutions are third party, which left many wondering why the camera giant themselves hadn’t acted on a match made in heaven. Rumours around a GoPro-manufactured drone have been in the works for a while. Even back in 2014, many publications w...

blog article

The Importance of Email: Does It Even Matter?

Marketing

By Joel WindelsAug 29 2013

...iness is just a few guys in a shed in Romania. To combat this, companies can opt for the more formal joel.windels@example.com, which also helps with potential clashes between employees with the same name. One key issue with this though, is that the Constantine Barrow-Papadopolouses of this world will...

blog article

Using Historical Data: Create Disruptive Products

Marketing

By Phill AgnewFeb 9 2017

...o see it for yourself, speak to your Brandwatch representative. Not a customer? Click below to find out how Brandwatch can work for you. [bw_banner_cta type=2 url=”https://www.brandwatch.com/unlimited-historical-data”]Unlimited Historical Data for instant historical insight.[/bw_banner_cta]   Social...

blog article

Communities: We Rate the Top 10 Free Twitter Chat Tools

Marketing

By Iris VermerenMay 20 2015

...ne, Twubs offers a good solution. This Twitter API-compliant chat tool aggregates Tweets, images and videos into a branded page and is free to use. Twubs’ is built to handle live events and foster relationships between hosts and participants. Chat organizers are able to easily create public-branded h...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.