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[New Report] State of Social 2024

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blog article

Creating Memes That Help Your Online Marketing Efforts

Marketing

By Elizabeth VictorApr 20 2015

...er similar site that helps you generate memes for free is www.Memesly.com. Those sites allow you to add the top text and bottom text and then download the image, royalty free. The popular images that are all over the internet are not copy written, so do not worry about grabbing an image an adding you...

blog article

Fake News Week 2019: Communication Models and What Brands Can Do To Protect Themselves From Fake News

Marketing

By Andy SchaulMar 22 2019

...In this guest blog from Bayer's Andy Schaul you'll learn about the weak points in traditional communication models that open up opportunities for fake news to emerge. He finishes up with some tips for brands and words of warning for the future....

blog article

Why Ignoring Behavioral Science is a Marketer’s Downfall

Marketing

By Richard ShottonApr 26 2018

...steal’. This sign led to a near tripling of theft compared to the message free control. A full 8% of visitors pocketed a piece of wood. By publicising the scale of the problem, he lessened the sense of crime: surely it couldn’t be that bad if everyone was at it? In Cialdini’s words, “This wasn’t a cr...

blog article

The Best Instagram Analytics Tools

Marketing

By Kit SmithJul 4 2022

...ere is a free tool for Facebook analytics and a 14-day free trial for Instagram and others. Paid plans then start from €129/month. 6. Iconosquare Iconosquare offers a 14 day free trial of their complete platform. This allows access to the analytics, as well as some other useful and interesting featur...

blog article

Have We Reached Peak Unicorn?

Marketing

By Jane CroninFeb 13 2018

...ocial media feeds were taken over by Starbucks’ oh-so-grammable unicorn frappucino in the summer, then you were right. This created by far the biggest single topic trend, and let’s hope the person who thought up this product idea got a big raise. After sickly beverages, making yourself over to look m...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.