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[New Report] State of Social 2024

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blog article

CMO View: On Always Working in the Zone of ‘Now What’

Marketing

By Will McInnesSep 29 2015

...ts made, the action that leads to new, changed outcomes. This, this is the key to unlocking the real value in our work in research, in analytics and in social intelligence. This is the land of informed decisions – the new decision to drive that unprofitable customer segment to online-only channels or...

blog article

How to Get Started with Data Journalism

Marketing

By Kit SmithJun 28 2016

...ve infographics and a free demo. Timeline JS – An open-source tool that enables anyone to build visually rich, interactive timelines. Datawrapper – A simple online tool. Upload your data and choose from basic but versatile charts. Tableau Public – Free software that allows interactive, versatile data...

blog article

The Social Data Review of Great British Bake Off 2016

Online Trends

By Gemma JoyceOct 27 2016

.... Instead it was Andrew and Candice who stood neck-and-neck when it came to who people thought would take the Bake Off crown. After an intense episode, it was social’s favorite Candice who was announced the winner, gaining her 1,250 tweets in a single minute. It’s been one crazy season… Season 7 roun...

blog article

Marketing: 5 Social Media Platforms For Marketers To Watch

Marketing

By Jamie DalzellApr 12 2016

...e’s why: Its founders have pledged to keep Ello ad-free, forever. They also promise never to sell your personal information to third parties. See points #1 and #2. At a glance, Ello looks to be anti-advertising, anti-business, and anti-just-about-anything that could provide your business with a profi...

blog article

Case Study: Uncovering and Tackling Shocking Abuse in Football

Marketing

By Phill AgnewMay 27 2015

...ck It Out” target=”https://www.brandwatch.com/kick-it-out/”] The reaction: #TimeToTackle The research – released in April 2015 – resonated strongly with fans and journalists within the football community. The media, fans and equal rights groups across the UK and beyond showed tremendous interest and...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.