[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By David JonesMar 1 2016
...y. Those volumes alone can be a challenge when it comes to processing, but it’s when we come to the Queries that it gets really interesting. Our clients were running over 150,000 searches in Brandwatch to collect specific segments of that Twitter conversation that they were interested in – many of th...
By Joel WindelsFeb 26 2016
...ve to their lives and entertaining, which in turn compels them to share their experiences with their friends.” There’s nothing wrong with that, but to mistake it for targeting is foolhardy. Re-read the quote, but with people in their 40s in mind. It still applies. Are Millennials and Baby Boomers rea...
By Chris OwenMar 8 2016
...ransparency should be treated as paramount in all company communications – tackle problems head on and keep people informed of developments and how you’ve responded as a company to what’s happened. With the openness of access that social platforms have brought with them, transparency should – in theo...
By Chris OwenMar 22 2016
...an do to monetize itself. Put some value into the experience, and drive some loyalty within communities and users which really enjoy it. They’ll make more money from charging than they ever will from a GIF library. Chris is a regular contributor to the Brandwatch Blog. Find out more about M&C Saatchi...
By Kit SmithApr 7 2016
...atisfied with their experience, more willing to recommend the company, and willing to pay more in the future. The faster the response, the more the customer was willing to pay. Listening to the whole web rather than just social media, companies can take advantage of even more benefits, including redu...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
