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[New Report] State of Social 2024

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blog article

Sentiment Analysis: Machines Are Like Us

Marketing

By Dominick SoarAug 4 2011

...biguities like this are not rare; it is extremely common that, to be analysed accurately, pieces of text require some expertise or knowledge that is not commonly possessed. “The delivery was good” An academic study showed that, in the context of eBay user feedback, the word ‘good’ is in fact a slight...

blog article

How Social Media is Changing Customer Profiling

Marketing

By Dominick SoarOct 18 2011

...ly improved marketing effectiveness, but a better experience for consumers as content and messaging becomes more tailored and specific to their interests and personality. So how do we do this in practice? To make the most out of the research possibilities of social media, we need to: Find online comm...

blog article

The Highlights of 2011 Through The Eyes of Google’s Doodles

Marketing

By Joel WindelsDec 21 2011

...famous even today for his unbelievable feats and commitment to dispelling myths about the supernatural. His tragic death perhaps overshadows his tough endurance, and the Silicon Valley giant instead chose to commemorate his 137th birthday with a vintage Houdini-style advert, on March 24th this year....

blog article

Social Media & The Hotels Industry

Marketing

By Joel WindelsJan 26 2012

...te Carnival memories, while avoiding the negative comments. Carnival gains a lot of positive press, and drowns out the few complaints that might crop up. Carnival uses other social media outlets, such as Youtube and Twitter, but they direct traffic back to their Facebook page. They keep it all contai...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.