[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By John WieberApr 22 2015
...he Internet of Things, even offline advertising becomes online advertising and all of it can become “smarter” with increased click through rates, higher conversion rates, and a better return on investment. A great example of new smart advertising is a campaign from Apotek. The Swedish pharmacy came u...
By Nick TaylorApr 24 2015
...also has obvious problems. You mixed a dangerous combination of ingredients A common Query type is one that asks for ‘any of these words’ AND ‘any of those words’. This is particularly useful for writing intent to purchase Queries. But beware! Words can change their meanings and the wrong combinatio...
By Matt PearsonApr 29 2015
...the stream, and so create this rather cool ventral-groove effect. The whale’s-eye view of the election is a subtly different story than the buzzboard, where the tracked topics are the results of specific Queries. The whale’s topics are derived from a broader dataset, the same data used for our previo...
By Nick TaylorMay 15 2015
...hes on dreary, packed trains, attracting the early-morning commuters to consider booking a trip as soon as they reach the office. Location matters because it supplies context. Social media advertising still feels to many like a bit of a blunt instrument, awkward and obtrusive. But with more data abou...
By Natalie MeehanMay 28 2015
...most out of Brandwatch. Don’t have the time to become a super-user? No worries. We have three global teams on-hand to offer their extensive knowledge and skills, for as many hours you need per month. As an example, we have one agency client using Expert Hours for just four hours per month, to top up...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
