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[New Report] State of Social 2025

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blog article

Misplaced Bets: “If Donald Trump Becomes President I Will _____”

Online Trends

By Gemma JoyceMar 10 2017

...or more information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/fox-networks-group/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] Download the case study and learn more.[/bw_banner_cta]  ...

blog article

Joined Up Business Thinking in Social Media: Measuring Success

Marketing

By Steve RichardsMar 7 2013

...eds of each business that uses it. There is no one-size-fits-all, but a series of options for each and every business, making the metric work for them. Not every business has the same goals, and any measurement of social needs to acknowledge that. There’s a free whitepaper available to download from...

blog article

Product Launches: Breaking Out of a Saturated Market

Marketing

By Ruxandra MindrutaJun 12 2014

...ld & Personal Care Products Report 2014″ text=”Download me!” target=”https://www.brandwatch.com/report-household-products/”]...

blog article

How Your Brand Can Stand Out From The Crowd

Marketing

By Joel WindelsJun 26 2014

...ia a medium that is not stink-enabled. Until smell-o-vision is invented then, fragrance labels must attempt to convey what their products are all about through aesthetic metaphor, which is why the commercials are so silly. Advertising Spend   Companies in the CPG sector (FMCG in the UK) spend more on...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.