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[New Report] State of Social 2024

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blog article

Everything You Wanted To Know About Community Managers [infographic]

Marketing

By Joel WindelsJan 23 2012

...preciation day 2012! Although it only seems to be community managers that actually care about this day, let me tell you that they are probably the most amazing, good-looking and talented people in every company you care to name. This is where I should mention I am a community manager for Brandwatch,...

blog article

Using Social Media Monitoring for Crisis Management

Marketing

By Jasmine JaumeFeb 13 2013

...eping track of it. This may be a brand manager or community manager, or a whole team. Have a plan or protocol for what to do should things go wrong – it’s impossible to predict every eventuality, but some rough guidelines around how responses will be dealt with and by whom, and a plan for internal co...

blog article

How Advanced is Your Company’s Social Media Program?

Marketing

By Joakim NilssonFeb 11 2014

...use their phone or email today. For marketing and communications this means becoming world-class storytellers in text, images and videos. It means being responsive to events and opportunities and starting to value the individual over the mass. For customer service it means focusing on solving custome...

blog article

Insights: Which Football Sponsors are Getting the Best ROI?

Marketing

By Phill AgnewMar 9 2015

...g fans the chance to win a signed shirt Launching competitions to win lunch with Alan Pardew   Topping all that, in August Crystal Palace allowed them to announce their new manager via their official Twitter account. This strategy has generated a huge amount of online conversation for the sponsor and...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.