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[New Report] State of Social 2024

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blog article

Conducting Social Media Research: How to Find Real Consumer Insights

Marketing

By Kit SmithSep 6 2016

...ent author types. Golden rules for social media research 1. Compare everything and constantly seek out difference The fundamental tenet of social media research is noticing a difference between things. You don’t know what good looks like without seeing the bad, but you are looking for a significant d...

blog article

Launching Brandwatch Vizia: Beautiful Data at Your Command

News

By Jasmine JaumeSep 18 2013

...t makes it unique?   Vizia is, in effect, a second-generation ‘command centre’ – it takes the ideas of the traditional command centres of the past few years, and builds on them. We’ve gone beyond static, boring charts and one-dimensional displays that are so frequent in traditional command centres. V...

blog article

Sugar Tax: The Social Data Around the Raging Debate

Online Trends

By Gemma JoyceApr 10 2018

...sugar tax conversation revealed a number of health-related complaints. And people don’t want to pay more for the same product (or the same for a smaller version of that product). It’s a sticky situation. The ideal way for brands to get around this is to find healthier alternative ingredients to their...

blog article

The Secrets Behind Smart Marketing

Marketing

By Phill AgnewJan 6 2017

...ers to test the product by placing dozens of ready-to-use iPhones in their stores. Customers who queued up and used the product immediately recognized the relative advantage over other products, the compatibility with their own desires, and the innate simplicity, despite its powerful technology. Alth...

blog article

Interview: Spredfast’s Eb Adeyeri on Brands and Marketing Technologies

Marketing

By Joel WindelsJun 6 2016

...more about moving the organization into a greater competitive space. If your competitor is also using a listening platform to listen in to what the market’s doing, then you need to be doing that as well, according to Adeyeri. “The return on an investment there, or the justification discussion, is rea...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.