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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Top 10 Marketing Campaigns of 2017

Marketing

By Ruxandra MindrutaNov 21 2017

...er in partnership with Umami Burger. So, it’s a no-brainer that the number one quick-serve restaurant on Brandwatch’s Social Index hopes to leverage her influence and target Coca-Cola drinkers to lure them to eat their food. As a member of our sales team I’m a fan of leveraging relationships and usin...

blog article

A Guide to Optimizing Your Brand’s Google+ Page: 3 Top Tips

Uncategorized

By Jessica EdmondsonNov 8 2013

...ch or media campaign they might be interested in. Communities. Google Communities are just what you’d think: communities of Google+ users gathering to discuss topics of mutual interest. Joining a community can be a great relationship and expertise-building strategy, and a fantastic way to meet key in...

blog article

The PURPOSE Of Social Search

Marketing

By Giles PalmerJul 7 2008

...this time and a news feed to pull through more up-to-date info. But under the skin, Mahalo is really another wiki. And there are more bizarre social search examples – take twitter. It’s not immediately obvious that Twitter is social search, but it can be. My friend Simon Grice told a story at Being...

blog article

10 Social Listening Tools and Who They’re Best for

Marketing

By BrandwatchJul 14

...Discover the best social listening tools for 2024 that can help you gain valuable insights and improve your marketing strategy....

blog article

13 Behind-the-Scenes Post Ideas You Should Steal Immediately

Marketing

By Roza TsvetkovaSep 4 2022

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.