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By Natalie MeehanJun 12 2015
...ncluding BestBuy, Ford, IBM, Dell and British Telecom (BT), credit their communications and social media activity for contributing to a reduction in costs and an increase in customer satisfaction. Measuring social ROI: By setting up goals and using various available metrics, you can determine the vie...
By Gina HortonOct 8 2013
...veyed felt their social strategy was connected to business outcomes. Lead by example The Social Studies Group is a social media research firm, specialising in using social media conversations to help companies better understand their customers, competitors and markets. They are also a company that...
By Jasmine JaumeSep 27 2012
...M data Some of the most interesting insights will come from comparing and contrasting your findings – it’s likely they will be different depending on the source/method (e.g. survey vs. social media). Whereas focus groups and surveys allow you to ask and receive answers to very specific questions, soc...
By Edward BassMar 16 2015
...approach to this. For example, the platforms ‘Top Sites’ tool can be filtered by source – as demonstrated below, where the blog sites who have mentioned TomTom the most in the past year are shown. Users can also organize these by number of mentions, impact score, Mozrank or even the percentage of mal...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.