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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Using Social Data to Manage Risk and Security

Marketing

By Chelsea FearFeb 5 2014

...are constantly evolving leading to the need of up-to-date searches or queries and email alerts to respond to allow for quick responses. The importance of using SMM tools is demonstrated in cases of false claims and fraud. It is evident through the monitoring of all social media platforms that users...

blog article

Not Your Average Bank: Customer Service as a Marketing Tool

Marketing

By Ruxandra MindrutaFeb 17 2014

...on, getting help or making a complaint. The jargon-free and customer-first nature of this approach is mimicked on social media, where the company is unusually personable, friendly and human. Social media strategy   Simple’s social media strategy focuses on informal customer service. Support teams, wh...

blog article

Price Expectations vs Reality: The Travel Industry

Marketing

By Chelsea FearJun 4 2014

...load” text=”download the free report now” target=”https://www.brandwatch.com/report-travel-2014/”]...

blog article

A Nation Divided: How Should You Eat Weetabix? Data Has The Answer

Online Trends

By Gemma JoyceFeb 10 2017

...ferences that have startled us. Lifelong cold-milk-and-Weetabix fans have been flabbergasted by the idea that their next door neighbour could be soiling their cereal with alternative toppings. https://twitter.com/PrevettG/status/815643566139736064?ref_src=twsrc%5Etfw We broke the mentions of Weetabix...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.