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By Jono MarcusJan 18 2013
...any discomfort about conflict for the sake of the business. Businesses based on an apathetic, outdated or overlooked visions go into malaise. Maintaining a meaning, purpose and financial vision for the business in a partnership requires a sense of obsession with, and self-questioning about, the visio...
Any marketer will agree that Instagram is far too popular to ignore. So, the question is not if, but how to effectively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In th...
By Ruxandra MindrutaJul 22 2013
...nt that the target audience has in respect to the company and its services; competitor analysis; and getting a sharpened insight into the target audience categories by finding out more about their location, preferences and online habits. 3/ Thirdly, traditional PR used to rely on media scanning, so b...
By Fabrice RetkowskyDec 3 2010
...ll see the Site Analysis component (labelled ‘Top sites’). That component is also a list of the sites which mention your query most, but it provides much more details about the sites. Site Analysis component For each site, the component shows: the number of mentions of the query (Volume) how many of...
What trends should digital marketers be watching in 2024? We analyzed millions of online conversations and asked marketing experts for their predictions to identify the trends that will play the biggest role in digital marketing in 2024. In this report, you will learn about: The biggest digital mark...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.