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[New Report] State of Social 2024

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blog article

How to Conduct Advertising Research

Marketing

By Kit SmithDec 14 2016

...wishes for a product and common frustrations. Q&A sites Sites like Quora contain questions and crowdsourced answers on a wide range of topics, including discussions about brands. These sites can give you an idea of the questions and concerns that people have in relation to your service or product. Co...

blog article

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Online Trends

By Gemma JoyceApr 5 2018

...te conversation in a really positive way. https://www.instagram.com/p/BhH-UDWF1Hr/ It’s not too late for brands to get involved in this conversation and make bold steps that can win wider customer favor and, with the conversation around plastic waste growing, inaction could do harm both to the enviro...

blog article

What’s So Good About Being Engaging on Social Media?

Marketing

By Joel WindelsNov 26 2014

...erates 78 cents in sales and drives two visits to company websites. (Piqora) 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. (RJMetrics) 21% of Pinterest users bought an item in a store after pinning, re-pinning, or liking the item on the site....

blog article

Marketing: What’s Your Strategy for Dealing with Online Reviews?

Marketing

By Caroline SkipseyMay 13 2015

...long-term too. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guide-reputation-monitoring” button=”FREE GUIDE” title= “Manage your reputation online” image=”https://www.brandwatch.com/wp-content/uploads/2015/01/EN-ReputationCrisis-Thumbnail1.png”] Download the guide and learn more.[/bw_banner_...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.