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[New Report] State of Social 2024

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blog article

What IS Social Media Monitoring? Answers to Common Questions and Misconceptions

Marketing

By Jasmine JaumeFeb 20 2013

...you need the tool for. Then research tools, using comparison sites if possible (see above), and create a shortlist. Then get a demo or trial with each of the tools on your list; the only way to truly know if you will like a tool is to actually use it, and the team member doing your demo should be abl...

blog article

React: Twitters 30 Most Influential Harry Potter Super-Fans

Online Trends

By Gemma JoyceMar 9 2016

...orner She may sound like she’s very grown up as a Community Manager at Microsoft, but Kristina’s a hardcore HP fan. Like “actually I know a lot about that random thing. How? Oh, well… I was once um. In a Harry Potter band….” — Kristina Horner (@KristinaHorner) March 3, 2016 25. Pottertty @pottertty T...

blog article

10 Social Listening Tools and Who They’re Best for

Marketing

By BrandwatchJul 14

...Discover the best social listening tools for 2024 that can help you gain valuable insights and improve your marketing strategy....

blog article

How Our Social Media Week Data-Viz Works

Marketing

By Joel WindelsFeb 14 2012

...ek” OR socialmediaweek OR smw*) AND site:(twitter.com OR facebook.com)) This will pick up all mentions of any of the three terms shown in bold, as long as it is from either Twitter or Facebook. It will also pick up all Twitter mentions and replies to the official Twitter accounts, as they all feature...

blog article

How Social Media Can Boost Customer Experience Management

Marketing

By Kit SmithJan 11 2017

...the research power of social media will help your business become more customer-centric, and highlight issues that can be fixed both on social media and in the wider customer journey. In this age of customer reviews and word-of-mouth, this change can become the differentiator between you and the comp...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.