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[New Report] State of Social 2024

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blog article

Frothy Trends and Insights: A Deep Dive Into Coffee Conversation

Marketing

By Gemma JoyceOct 19 2018

...The Brandwatch React team returns to the beautiful subject of coffee to see what caffeine fuelled insights could be found....

blog article

Expert View: What’s the Key to Successful International PR?

Marketing

By Iris VermerenDec 23 2014

...As social media becomes ever more central part of business communication strategies, pressures will mount to address the quality, authenticity and online privacy of information posted. For instance, Twitter has appointed a former NBC news chief to manage its growing role as a media source. “Other net...

blog article

The Best Instagram Campaigns and Why They Work

Marketing

By Kit SmithOct 21 2016

...holiday season special edition red cups. https://www.instagram.com/p/99-H2hsVWH/ Best innovative Instagram campaign Addicte Aide – “Like My Addiction” At first sight, Louise Delage is a normal 25-year-old woman from Paris. She shares pictures on Instagram of her hanging out with friends, posing for...

blog article

Guide: The Challenges and Benefits of Omnichannel Customer Service

Marketing

By Natalie MeehanSep 10 2015

...sion to service customers online will differ from business to business. A true omnichannel approach is not just opening up new channels for your customers. It is the design, delivery and management of consistent experiences and service levels through combinations of channels used in a customer journe...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.