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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

React: Twitter’s Top 20 Most Influential My Little Pony Fans

Online Trends

By Gemma JoyceMay 19 2016

...for female MLP fans. We’ll move forward on a case-by-case basis. MLP fandom includes fans of all ages from across the world, and many convene at huge MLP conferences and events throughout the year. We decided to use Audiences to identify the most influential accounts tweeting about My Little Pony. N...

blog article

Report: Social Media and the Travel & Hospitality Sector

Marketing

By Joel WindelsApr 3 2014

...accordingly What role measuring buzz plays in tracking ROI of marketing spend, and the clever ways you can refine such data to get more meaningful results You can download the complete report, for free, to get an in-depth understanding of all of these bullet points and more. We’d love to know what yo...

blog article

Ideas from the Experts: Social Consumer Market Insights

Marketing

By Natalie MeehanAug 16 2016

...il.png”] Download the paper to learn more.[/bw_banner_cta] VIPs at some of the world's biggest companies share behind-the-scenes learnings on the state of social CMI, for this free downloadable paper...

blog article

Velocity, Speed, Cost: Mining Social Data for Valuable Consumer Insights

Marketing

By Kit SmithJul 20 2016

...According to a survey by CapGemini, close to three-quarters of companies that have been slow to adopt consumer insights into their operations cite “unavailability of adequate consumer data” as a serious challenge. But even in industries that are not customer facing, our research has shown that there...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.