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[New Report] State of Social 2024

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blog article

“That’s so Black Mirror”: How the Name of a TV Show Became an Everyday Expression

Online Trends

By Gemma JoyceFeb 21 2017

...lip becomes smarter, this kind of terrifying game experience becomes more and more possible. While Pokémon Go isn’t exactly terrifying, it’s a good example of how a game that mixes reality with fiction has mass appeal. Before Playtest even aired, we found plenty of references to Black Mirror alongsid...

blog article

5 Excellent Reasons Why Businesses Should Blog

Marketing

By Elizabeth VictorOct 20 2014

...der it so that it comes up as www.blog.yourdomain.com or www.yourdomain.com/blog. Speak to Your Customers Through Your Blog   If you have a website or in-store displays, this is one way to “speak” to your customers; however a blog really allows you to tell stories in a timely fashion. It’s a place to...

blog article

Getting Started With Social Video [Infographic]

Marketing

By Megan RitterJun 9 2014

...ogle Hangouts have proven to be more suitable for business-to-business marketing. Vimeo prides itself in high-quality videos. So which platform is right for your marketing plan? Take a look at the infographic below to find out: Social videos are a great way to get you started, especially considering...

blog article

Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg

Marketing

By Ruxandra MindrutaAug 31 2017

...cellent teams. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guides/customer-experience-transformation/” button=”GET THE GUIDE” title= “Championing Customer Experience” image=”https://www.brandwatch.com/wp-content/uploads/2017/05/marketer-guidePress-Release-Thumbnail-.png”]Learn how lead a cu...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.