[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Gemma JoyceJul 3 2018
...Are we more honest when we use search engines than when we post on social media? A look at how our social and search data footprints complement each other....
By Taral PatelJul 10 2017
...er reviews According to the “Online Shopping and e-Commerce” survey conducted by Pew Research in 2015, consumer purchase decisions are heavily influenced by online reviews. Half of adults under the age of fifty routinely check online reviews before buying. 53% of 18-to-29-year-old consumers regularly...
By Marcus BeardOct 19 2015
...ke Apple’s playlists – they prefer Spotify’s works-like-magic system. Spotify, on average, saw about three or four times the amount of ‘cord cutting’ mentions than Apple Music on a daily basis. Many were specifically citing the lack of Taylor Swift as the reason behind their discontent. The service s...
By Rupert AdamMar 9 2015
...e changed Our data suggests that there’s not a one-size-fits-all rule for an email subject length. In fact, the subject line length means absolutely nothing. Open rates for emails with subject line lengths ranging between 2 and 9 words saw a consistent year on year improvement, meaning the subject le...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
