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blog article

How Can You Align Social Media Marketing on a Global Basis?

Marketing

By Steve RichardsMay 9 2013

...locally, but in every market in which they have a presence. It’s often said that the world is now smaller than ever. But in terms of social media – which is, at the end of the day, about how people behave – we’re as different from our neighbours around the globe as we’ve always been. People use platf...

blog article

How Earned Media Helps With Inbound Marketing

Marketing

By Felicia SavageMay 29 2013

...s of how earned media can work for a brand is Buzzfeed, a site that’s as known for its crack political team as it is for endless kitty pics and listicles. However, Buzzfeed is also fertile ground for brands who want to kickstart earned media gains with curated or specially created content. Take auto...

blog article

Brandwatch Named Twitter Certified Product

News

By Joel WindelsMay 30 2013

...and agencies performing analysis of their online presence. We’ll be able to work closely with Twitter to release new features and functionality more efficiently. We were chosen by Twitter because of our renowned monitoring and analytics services. Our collaboration showcases support of what has now l...

blog article

Three Wise Men: An Interview with Social Marketing Strategist Ted Rubin

Marketing

By Jasmine JaumeJul 4 2013

...d dad, I am constantly focused on involvement and presence. Don’t be left out of your kids’ lives, I think. Step up and commit to being available for your children right from the beginning. Spending time with my girls is something I put before all else. They are teenagers now and it can be challengin...

blog article

Finding Influencers on Facebook, Twitter & Blogs

Marketing

By Nadia EslamiAug 8 2013

...influencers using Brandwatch. Following positive feedback, I thought it’d be a good idea to get it in writing. To begin with, it’s important to highlight the Brandwatch Impact Score. I will be referring to it throughout the post so first, here’s a refresher on how it works. The Impact score is inval...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.