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[New Report] State of Social 2024

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blog article

Context, Mood and Tone: The Opportunities and Challenges of Image Analysis

Marketing

By Jasmine JaumeApr 21 2016

...we’ve taken into account – through years of life experience – to come to that conclusion. The subtleties of the red lighting, the type of seat, the lights in the corner, the body language. Image analysis technology on the other hand can likely work out that it’s dark, so probably night-time, and ass...

blog article

Social Presence Showdown: FedEx vs UPS

Marketing

By Kit SmithApr 29 2016

...benchmark we can see the increase or decrease in complaints compared to the average. Now we can see that there are more UPS mentions around damaged and missing deliveries. More people reference FedEx when complaining of poor customer service, rude delivery drivers, or late deliveries. This implies t...

blog article

Ask an Expert: Clickbait, Dopamine Loops and Using Psychographics

Marketing

By Lauren PerkinsJun 23 2016

...ding why and how we behave socially helps us to become better communicators, and build more compelling, engaged communities in the digital age. Thank you to Lauren for sharing her thoughts. We’ll be sharing more insights from this year’s Now You Know Conference in the coming days and weeks. Keep us b...

blog article

How to Increase Your Brand Affinity: Discover Your Brand Personality

Marketing

By Kit SmithAug 18 2016

...ain loyal because they believe it offers the best experience and higher quality than the competition. It is a rational decision, rather than an emotional one. It can also be a behavioral decision, in that a customer might continue buying the same brand due to apathy, not loyalty. The difference betwe...

blog article

Mobile Banking & Online Banking: Assessing the Now to Plan for the Next

Marketing

By Irelyn AkersSep 2 2016

...ting an opportunity for brands to intercept those competitive complaints. In Mobile Banking, users had issues using a digital wallet, as their credit card either did not accept the technology or there were error messages. Additionally in Mobile Banking, authors highlighted the process of using app se...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.