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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Marketing: Want Social Media Advocates? Start With Your Employees

Marketing

By Iris VermerenJun 5 2015

...e with spontaneous happy hours, props e-mails and free t-shirts. Whether your organization is a growing startup or a Fortune 500, your employees are the public face of your company. If you’re not motivating your staff to advocate for your company on social media, you’re missing out on a huge opportun...

blog article

FAQ: How does Brandwatch classify location?

Marketing

By Iris VermerenJun 15 2015

...sible to verify the country of a site from the top-level domain (for example, .com sites can be United States or United Kingdom), we resort to using the Geo-IP of the website host. This uses the location of the host server of the site. You have location data. Now what?   Not only do we offer the loca...

blog article

React: Could Social Media Help Thousands Quit Smoking?

Online Trends

By Marcus BeardJul 30 2015

...gs to their nearest nicotine patch retailer, vapez-r-us hut, or simply remind them to stay strong. Let it be known that our analysis doesn’t differentiate between tobacco and other substances. Constant cravings? Twitter and Facebook posts ebb and flow like the tide. For the most part, the volume of p...

blog article

Marketing: Reputation Management is Easy with Our New Dashboard

Marketing

By Joel WindelsAug 6 2015

...eatured in over the past month, presented on a day-by-day basis. This should help uncover which days might have been particularly poor for your brand in the papers, prompting you to embark on a journey to find out why. Or not have to at all, if that lunch with the journalist went well. Dashbored? No...

blog article

Interview: How Social Intelligence Powers BT

Marketing

By Hannah TregearAug 28 2015

...tay in the know thanks to custom alerts. Dan: Easy-to-use dashboards provide a quick view which will clearly highlight any problems, or give confidence that all is ok.   Do you have any future plans based on using the platform?   Ben: So many plans! First things first, we’d like to integrate the data...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.