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[New Report] State of Social 2024

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blog article

Industry Insider: You’re Only as Strong as Your Weakest Customer Facing Asset

Marketing

By Chris OwenJan 28 2016

...ed to inherently understand the ‘whatness’ of the company; the company’s quintessence. These people live and breathe the brand and know the ethos, style and mannerisms associated with it (and thus what the customer expects to hear). It also allows for long term employees to remain with the company an...

blog article

Ask an Expert: 8 Tips For Building Brand Loyalty

Marketing

By Kit SmithOct 19 2016

...nd brand. It is vital for brand loyalty that this experience is a good one. Look at anyone on Twitter complaining about bad customer service they have received – they are furious. They want other people to know how bad it was and the brand to lose business. This is not a reason to not avoid social me...

blog article

Social Media Monitoring: Essential Strategies for Online Success

Marketing

By BrandwatchAug 27

...labs and plenty of others, but even doing a price comparison between them is hard. And Microsoft has announced its arrival with Looking Glass. So it goes – things get more complex before they get simpler. A big question So, is there a big play in all this somewhere (yeah, i know ‘big play’ sounds w**...

blog article

Communicating Business Data: Understanding the Importance of the Role of Visualizations

Marketing

By Emma ShanahanMay 3 2018

...ries. Categories can be anything from products to common customer complaints. One really important use of this visualization is tracking customer service topics. Let’s say you look at this category over the past week but also on a daily view, like in the example below. This very quickly allows you to...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.