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By Chris OwenJan 28 2016
...ed to inherently understand the ‘whatness’ of the company; the company’s quintessence. These people live and breathe the brand and know the ethos, style and mannerisms associated with it (and thus what the customer expects to hear). It also allows for long term employees to remain with the company an...
By Kit SmithOct 19 2016
...nd brand. It is vital for brand loyalty that this experience is a good one. Look at anyone on Twitter complaining about bad customer service they have received – they are furious. They want other people to know how bad it was and the brand to lose business. This is not a reason to not avoid social me...
By BrandwatchAug 27
...labs and plenty of others, but even doing a price comparison between them is hard. And Microsoft has announced its arrival with Looking Glass. So it goes – things get more complex before they get simpler. A big question So, is there a big play in all this somewhere (yeah, i know ‘big play’ sounds w**...
By Emma ShanahanMay 3 2018
...ries. Categories can be anything from products to common customer complaints. One really important use of this visualization is tracking customer service topics. Let’s say you look at this category over the past week but also on a daily view, like in the example below. This very quickly allows you to...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.