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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

9 Social Media Data Analysis Steps for Marketing Intelligence 

Marketing

By Jillian NeyOct 3 2017

...killing phrase of social listening people] or the common-sense insights. Eventually, you end up feeling like the good folks at the above mentioned company – like you are going on a fishing trip and don’t know if you’ll come back with a ‘catch’. But it doesn’t have to be that way. A Universal Social D...

blog article

Social Media Tips That Add SEO Value

Marketing

By Venchito TamponAug 14 2014

...mizing your social media accounts can help you to obtain like-minded followers who will be your brand followers in the future. Include your targeted keywords and any related industry terms in your social profile descriptions to increase the search visibility of your social accounts. Make sure you com...

blog article

The Ultimate Guide to Query-building Operators

Marketing

By Joel WindelsJul 23 2012

...ed a bit of help building your queries. For a step-by-step guide in creating one, you can read this post we put together too. Click here to view the document in a PDF. The Basics The QUOTES operator “apple juice” Will find mentions of the exact phrase “apple juice” on any webpage. The AND operator ap...

blog article

Travel and the Customer Journey: Where Next From a Google Search?

Marketing

By Konstantina VasilevaJan 25 2018

...0 Group Bob Pearson describes this process as “Pre-commerce”. He points out that direct client-brand transactions take up 1% of the time dedicated to interacting with products and deciding whether to buy them. Brands now need to engage consumer attention in the early stages of the journey to purchase...

blog article

Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI

Marketing

By Dinah AlobeidJan 10 2017

...on that came to light through said insights. The power isn’t just in the knowing, it’s in the doing. Free download The Case for Social Consumer Insights...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.