Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Jannette PazerAug 12 2013
...hich has the ability to monitor brand names that could be expressed in variable ways, I wouldn’t even consider any social media monitoring tool that doesn’t have the ability to handle complex Boolean search queries. Interested in our research and the results of the case study? Read or download a copy...
By Jillian NeyOct 3 2017
...killing phrase of social listening people] or the common-sense insights. Eventually, you end up feeling like the good folks at the above mentioned company – like you are going on a fishing trip and don’t know if you’ll come back with a ‘catch’. But it doesn’t have to be that way. A Universal Social D...
By Venchito TamponAug 14 2014
...mizing your social media accounts can help you to obtain like-minded followers who will be your brand followers in the future. Include your targeted keywords and any related industry terms in your social profile descriptions to increase the search visibility of your social accounts. Make sure you com...
By Joel WindelsJul 23 2012
...ed a bit of help building your queries. For a step-by-step guide in creating one, you can read this post we put together too. Click here to view the document in a PDF. The Basics The QUOTES operator “apple juice” Will find mentions of the exact phrase “apple juice” on any webpage. The AND operator ap...
By Konstantina VasilevaJan 25 2018
...0 Group Bob Pearson describes this process as “Pre-commerce”. He points out that direct client-brand transactions take up 1% of the time dedicated to interacting with products and deciding whether to buy them. Brands now need to engage consumer attention in the early stages of the journey to purchase...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.