Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Peter MorganSep 26 2016
...son’s News Feed each time they log onto Facebook. Competition in News Feed is increasing, and it’s becoming harder for any story to gain exposure in News Feed.” Brian Boland, VP Advertising Technology, Facebook Vying for attention This competition for attention isn’t new, but it’s getting more and...
By Joel WindelsMar 21 2012
...ld. Finding the conversation Almost half of all 18-34 year-olds expect a response within 12 hours on social media, and complaints to companies will be no different. Therefore, it’s incredibly important that you are able to locate and isolate these mentions of your brand as soon as possible. Low-end t...
By Kit SmithOct 21 2016
...tion” At first sight, Louise Delage is a normal 25-year-old woman from Paris. She shares pictures on Instagram of her hanging out with friends, posing for a selfie or eating out at a nice restaurant. https://www.instagram.com/p/BJoE_W8BPmW/ Louise joined Instagram on August 1st 2016 and had amassed o...
By Kit SmithJan 30 2019
...ww.brandwatch.com/guides/social-listening-practice-competitive-intelligence/” button=”GET THE GUIDE” title= “Find your competitive advantage” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/EN-Guide-Competitive_Benchmark_thumb-e1471522447569.png”]Discover how social listening can give yo...
By Kit SmithDec 1 2015
...to make a purchase. Facebook’s partnership with e-commerce platform Shopify will allow them to carry out that transaction without leaving the site. Brands will need to consider whether the value of publishing directly to Facebook outweighs the loss of direct traffic and advertising revenue. [bw_also...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.