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[New Report] State of Social 2024

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blog article

An Interview With Cloudera’s James Kinley

Marketing

By Jasmine JaumeSep 19 2012

...impact on the need to gain insight from big data. Businesses are becoming much more savvy to the benefits of social media, from advertising on Facebook to tweeting about new products and services, because the audience is so vast. The data this generates is immense and if businesses can harvest it in...

blog article

How to Use Social Data for Real-Time Brand Tracking

Marketing

By Kit SmithJul 22 2016

...wise only be available through a survey. Shopping experience Whether you have an e-commerce site or a bricks-and-mortar store, how do customers rate the shopping experience? By using location data even insights specific to a certain store location can be unearthed, as Argos discovered recently. Using...

blog article

Interview: The Role Social Media Intelligence Plays in Business

Marketing

By James LovejoySep 16 2015

...us, “if your social program isn’t supporting real business outcomes, then you probably shouldn’t be selling it.” Creating credibility “Consistent, repeatable, clear” When portfolio managers, investment analysts or risk managers read traditional financial metrics, they’re accustomed to knowing exactly...

blog article

Pinterest Analytics Tools – We Rate Them So You Don’t Have To

Marketing

By Natalie MeehanJul 16 2014

...e” text=”GET THE PINTEREST GUIDE” target=”https://www.brandwatch.com/pinterest-analytics-guide/”] Brandwatch is engineered to be responsive to market changes, and to aid marketers in planning, executing and measuring their activity, whatever that may be. Our technology gathers data from conversations...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.