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By Nick TaylorMay 13 2014
...et engagement. But not everyone can afford a round-the-clock team monitoring Twitter. And even if they do, they may not be seeing the content that really matters. Some events you can predict everyone will be talking about, as the British Museum did during the #superbowl. Their play on words was more...
By Jillian NeyApr 28 2016
.... I found this example some years ago, it’s quite comical but succinctly communicates the need for psychographic variables in persona modelling (thanks to Dr Gentsch). Demographically speaking, these two people appear similar. They are famous people; do you have any idea who they may be? What if I to...
By Emma ShanahanFeb 20 2018
...n iQ Media and Brandwatch brings together two best-in-class platforms to provide marketers with access to the most comprehensive listening across social and linear TV,” said Kevin Kohn, CEO of iQ Media. “Now that our joint customers have the ability to view iQ’s real-time TV feed natively within the...
By Emma ShanahanAug 24 2017
...ion data and Google Analytics data it gives an end-to-end perspective on the brand performance online. 3. Build the structure How will the data look? It’s important to decide on how you’re going to represent the information in your visualization. This will depend entirely on the data at hand. Most qu...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.