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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

AsiaPac Social Data: Why Covering the USA and Europe Just Isn’t Enough

Marketing

By Phill AgnewApr 12 2017

...ers just for AsiaPac, continuously crawling client relevant sites. To see it in action, join us for a free webinar on April 13th. Or click here to find out more. [bw_banner_cta type=2 url=”https://www.brandwatch.com/asia-pac-data/”]Discover more about Brandwatch’s AsiaPac coverage [/bw_banner_cta] Th...

blog article

Embracing the Shift: Successful Marketing in the Age of the Customer

Marketing

By Kit SmithAug 10 2016

...wittersphere for advice. This doesn’t necessarily come in the form of recommending their own brand. Embrace feedback and reviews Another big factor in the age of the customer is the proliferation of review sites. Customers now do a lot of research before contacting vendors. If you are putting the cus...

blog article

20 Top Social Media Monitoring Tools

Marketing

By Ksenia NewtonNov 8 2023

...nd more. Interestingly, with Followerwonk you can compare your social graph to competitors, friends or industry leaders and measure how well you are doing. 13) SumAll Targeted at small-medium businesses, SumAll is a cross-platform social media monitoring tool that will help you understand the correla...

blog article

Interview: Matt Preschern on Diversity, Employee Centricity and Digital Transformation

Marketing

By Ruxandra MindrutaAug 9 2017

...I became the CMO for Windstream, a $6 billion telecommunications company. From there, and for the last three years, I’ve been fortunate enough to work for HCL Technologies, a $7.2 billion global IT services company, as its Executive Vice President and Chief Marketing Officer. What are your main job r...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.