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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How to Build Your Brand’s Digital Ecosystem with Search and Social

Marketing

By Louise LinehanJul 15 2019

...There are so many potential touch points consumers can have with your brand....

blog article

Case Study: Optimizing Marketing Campaigns at mycleveragency

Marketing

By Hannah TregearOct 29 2013

...derstanding and responding to consumers Using the complex and refined search capabilities of Brandwatch Analytics mycleveragency was able to monitor all relevant social data from one place. This enabled the agency to engage with their clients customers and minimise the risk of any potentially damagin...

blog article

Influencer Marketing Tools for Finding and Analyzing Influencers

Marketing

By Ksenia NewtonOct 3 2022

...on the why and how of influencer marketing. It’s free to download. Influencer marketing is a tricky landscape to traverse. Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming. Thankfully there are a few free tools that can help you iden...

blog article

Interview: The Opportunities in Scaling Social in Larger Enterprises

Marketing

By Natalie MeehanFeb 8 2016

...iel Hansen (@Nat_Hansen) September 3, 2015 His day-to-day work at Clarks HQ involved analysis of online conversation using Brandwatch Vizia, writing insights reports, creating dashboards for stakeholders and testing new and innovative ways to use social listening for the brand. Here’s what he had to...

blog article

Social Media Holiday Calendar 2024

Marketing

By Yasmin PierreDec 11 2023

...The most important (and admittedly some of the strangest) holidays, events, and hashtags for social media managers to consider planning for in 2024....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.