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[New Report] State of Social 2024

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blog article

Inside Brandwatch: Communication is a Support Team’s Greatest Tool

News

By Dan LeonardJun 9 2015

...s and companies have prospered there has been one common theme – excellent communication. Whilst this might sound like common sense for teams in direct contact with customers, the idea runs much deeper than just efficiently contacting clients where necessary. Making first contact Although customer su...

blog article

Research: Why Social Media is Fertile Ground for Clinical Trials

Marketing

By Natasha GomerJul 10 2015

...clinical trial recruitment sites (patientslikeme.com, inspire.com). Listening insights can also be used further upstream in study design. Having identified the right patients, pharma companies can reach out to involve those patients in study protocol development. Engagement in study design will like...

blog article

How Social Media is Revolutionising the Restaurant Industry

Marketing

By Joel WindelsFeb 24 2012

...r business. It’s also a reflection of the overall business world, as many companies in other industries are also moving into social media. Ratings Mean Revenues In a recent Yahoo article about Yelp and its impact on the restaurant industry, it was found that an online rating can seriously influence a...

blog article

A Shambles of Our Time: Learnings From The Fyre Festival, in Five Lord of the Flies Quotes

Online Trends

By Gemma JoyceMay 3 2017

...ting the truth and downright lying appear to be becoming common practice in our post-truth times. At the same time, building trust around a brand and being authentic has never been more important. As marketers (and, often, as competitors for eyeballs), perhaps this is something we should all be consc...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.