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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Campaign Measurement: Are You Doing It Right?

Marketing

By Natalie MeehanFeb 18 2015

...nner_cta type=1 url=”https://www.brandwatch.com/guide-campaign-measurement” button=”GET THE FULL GUIDE” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/CampaignMease-Thumbnail1.png”] Download the guide and learn more.[/bw_banner_cta] Think you know everythi...

blog article

5 Ways Businesses Can Cultivate a Data-Driven Culture

Marketing

By Ronald van LoonJun 22 2017

...not compromised.   3. Keep your data clean and up-to-date It’s very hard to analyze and extract something valuable from poorly organized, inaccurate, dated information. Therefore, you should develop clear mechanisms regarding the collection, storage, and analysis of data. Make sure all your data inp...

blog article

Moving from Insight to Action with Social Data

Marketing

By Kit SmithOct 25 2016

...adually change. Build up small wins and it will become obvious that your recommendations are based on solid data. Before too long you’ll be turning every insight to action. [bw_banner_cta type=2]Go from insight to action with market leading social intelligence.[/bw_banner_cta] Social data can lead to...

blog article

How to Calculate and Increase your Customer Retention Rate

Marketing

By Kit SmithAug 17 2016

...to align the brand with these interests. Build a community A community of customers can help each other by sharing advice and customer success stories. Building a community also allows you to become part of the post-sales conversation in a different forum to the customer service environment. The com...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.