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blog article

React: #HistoryMade and the State of the Presidential Race on Social

Online Trends

By Emma ShanahanJun 9 2016

...pcoming months. We looked at the past 3 months of social data to determine what topics social media have been discussing in relation Clinton and Trump. Unsurprisingly, 22% of conversation surrounding Donald Trump is related to immigration. Foreign policy accounts for the majority of the conversation,...

blog article

The Importance of Content: How Business Blogging Can Make or Break Your Brand

Marketing

By Andrea BellSep 7 2016

...er, at times it’s difficult to maintain an active social media presence without access to exceptional, top-quality content. Sharing external content (that others write for you) on social media sounds good, but there’s nothing more satisfying than directing those leads to your own site. The whole thin...

blog article

How to Find Influencers on Social Media

Marketing

By Kit SmithOct 31 2016

...ter Query and Dashboard. Influencers often have a presence on multiple social networks, so it’s worth looking to see if those you have identified have Facebook or Instagram accounts. The second is our Channels feature, which offers a detailed analysis of your – and your competitor’s pages. Simply ent...

blog article

Relationship Marketing: How to Market to Your Customers

Marketing

By Kit SmithNov 2 2016

...ou are trying to decide which platforms to have a presence on, you need to find out where your customers and prospects are already, and join them. This means committing to it as well, not just having a Twitter bot that tells them to email with their details. This also includes being available at the...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.