[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Kit SmithSep 12 2016
...age, generation, gender, religion, occupation, income or education. The equivalent for B2B brands is firmographic segmentation. This differentiates brands by industry, location, business size, customer size, performance, and revenue. Geographic segmentation Audiences can be broken down by geographie...
By Kit SmithOct 5 2017
...ng that’s left. Seth Godin Content marketing is a commitment, not a campaign. Jon Buscall The key ingredient to a better content experience is relevance. Jason Miller Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. Robert Rose For those of you wh...
By Jon MowatNov 1 2016
...ndards of mobile browsing, as 3G and free wi-fi become the norm and full 4G comes ever closer to reality. Therefore your video needs to capture and engage users right away, which means your content must be impactful and memorable. Emotional storytelling allows you to convey a simple, human message in...
By Gemma JoyceNov 2 2016
...ing cars conversation Womens’ top concern when it comes to self-driving cars is losing out on the enjoyable experience of driving Most conversation surrounding self-driving cars comes from metropolitan areas Without further ado, here’s the data visualized: Developments in the technology surrounding s...
By Kit SmithNov 15 2016
...out 360-degree photo publishing. Finally, several companies, including Youtube and Facebook, and soon Instagram, are releasing the ability to broadcast live video. In the very competitive content arms race, expect early-adopting brands to experiment with a lot of these new forms of media. The rise of...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
