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[New Report] State of Social 2024

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blog article

Trump’s Terrifying Influence: How a Single Tweet Can Cost Billions of Dollars

Online Trends

By Gemma JoyceDec 13 2016

...icity” mantra probably doesn’t work when the President-Elect of the United States is tweeting about canceling an order from your company worth millions of dollars. We’re living in unprecedented times with an unprecedented President-Elect. Twitter to predict stock market changes? The idea that Twitter...

blog article

@RealDonaldTrump vs. @POTUS: The Curious Habits of The Tweeting President

Online Trends

By Gemma JoyceAug 2 2017

...mous “covfefe” incident and Trump’s light hearted comment surrounding it occurred on @realdonaldtrump. https://twitter.com/realDonaldTrump/status/869858333477523458 https://twitter.com/POTUS/statuses/885888121266618368 There’s certainly a blurring of the line between personal and official, however. F...

blog article

The Data on Just How Much People Hate the Idea of Dunkin’ Donuts Changing its Name

Online Trends

By Kellan TerryAug 14 2017

...ame time; same channel. If you’d care for any real-time data around any/all breaking news, please feel free to contact us by emailing Kellan at kellan@brandwatch.com. [bw_banner_cta type=2]A faster way to powerful consumer and market insights.[/bw_banner_cta] People hate change. But just how much? In...

blog article

Sugar Tax: The Social Data Around the Raging Debate

Online Trends

By Gemma JoyceApr 10 2018

...sugar tax conversation revealed a number of health-related complaints. And people don’t want to pay more for the same product (or the same for a smaller version of that product). It’s a sticky situation. The ideal way for brands to get around this is to find healthier alternative ingredients to their...

blog article

How to Equip Your Team to Create Incredible Reactive Content

Marketing

By Gemma JoyceMay 8 2018

...editor Natalie know immediately that a post was incoming. The post took around an hour to create and maybe half an hour to get proofed. Within the next few hours, it hit the front page of Reddit and brought in a record number of views. Without the speedy proofing and sign off, this moment would have...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.