Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Nico PrinsOct 16 2019
...Guest blogger Nico Prins guides you through the wild world of reactive content marketing, and how it can work for your brand...
By Ksenia NewtonJul 5 2023
... We’ll explain social media management and why it's important, and we’ll show you how to effectively manage your brand’s social media presence and campaigns....
By Nick TaylorJan 31 2022
...Learn how Brandwatch is updating its sentiment analysis with cutting-edge new methodologies to make it more accurate in more languages from data scientist Colin Sullivan....
By Mary LiebowitzMar 29 2019
...Beat the algorithms and win eyeballs with these simple tips...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.